Matthew Paulson

Entrepreneur, Author, Angel Investor
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The Plagiarism Problem in Online Business

Posted on January 20, 2016 by matt in Blog, Email Notifications, Online Business No Comments
how to keep your business ideas from being stolen

“What kind of products do you sell on Amazon?” asked one conference attendee to another at a lunch I attended while at Freedom Fastlane Live. Before the other attendee could answer, someone else chimed in and said “You don’t ask that question to another Amazon seller. Do your own market research.” There’s an unspoken rule that […]

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Email Marketing and Vanity Metrics: Why Your Subscriber Count Doesn’t Matter

Posted on January 6, 2016 by matt in Blog, Email Notifications, Online Business 1 Comment
email-marketing-vanity-statistics

MarketBeat recently crossed the 300,000 subscriber mark. We now send 24 newsletters per month and five-to-ten marketing emails per month to more than 300,000 people at a time. We also have a secondary list of 180,000 subscribers that receive a weekly newsletter. In total, we send out more than 13 million emails each and every […]

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Sometimes, You Have to Give Your Children Up for Adoption (In Business)

Posted on December 15, 2015 by matt in Blog, Email Notifications, Online Business No Comments
boy waving in the car

I used to believe that the best way to be an online entrepreneur was to have a portfolio of 5-7 different online businesses. Each business would be responsible for a portion of your income and there would be some level of protection if any one of those businesses took a nose dive. This is the […]

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The Right Time to Quit Your Day Job

Posted on November 24, 2015 by matt in Blog, Email Notifications, Online Business 3 Comments
i quit

When I finally got around to quitting my day job two years ago, my business was already generating significantly more revenue than what I was making at my day job. Frankly, I waited too long to quit my day job. I recently had lunch with an entrepreneur that has an e-commerce business who is currently […]

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Why Some People Peak (And, How to Not Top Out)

Posted on November 3, 2015 by matt in Blog, Email Notifications, Online Business 6 Comments
Running man resting after run in New York City. Runner training and jogging outside taking a break. Caucasian male runner and fitness sport model on Brooklyn Bridge, New York City, USA.

Why is it that some people peak and can’t get past a certain level of success when others continue to grow and reach new highs? You might hit a certain level of income, build an audience of a certain size or attain a certain job title. When you try to move up to the next […]

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Email Marketing Demystified Now Available

Posted on September 30, 2015 by matt in Blog, Online Business 2 Comments

My new book, Email Marketing Demystified, is now available on Amazon. The e-book edition of the book will be available for free through Amazon from September 30th, 2015 to October 4th, 2015. Paperback and audiobook editions are also available. Get Your Copy of Email Marketing Demystified Here After I published my first book, 40 Rules […]

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How to Generate Sales by Sending Cold Emails

Posted on September 29, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business 16 Comments

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The majority of this book has focused on using email as a means of building an engaged audience and generating revenue by selling or recommending products to that audience. While growing a community […]

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How to Keep Your Email Legal and Stay Compliant with CAN-SPAM and CASL

Posted on September 22, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments
Wood gavel, bunch of keys, scales and stack of old books against the background of a row of antique books bound in leather

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  While email marketing and other aspects of Internet business can sometimes feel like you are operating in the Wild West, email marketing is actually regulated in the United States, Canada and in some […]

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Email Deliverability: How to Make Sure Your Messages Get in Your Subscribers’ Inboxes

Posted on September 15, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments
US mail box

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  When you send a letter through the U.S. mail with a stamp and a delivery address, you can be fairly certain that your letter is going to arrive safely in a few days. […]

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How to Earn Money from Email Opt-Ins through Co-registration Advertising

Posted on September 8, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments
Dollarphotoclub_61737962

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In the list building chapter of this book, we discussed co-registration advertising from the perspective of an advertiser. As a mailing list owner that collects organic opt-ins from your website, you can also […]

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Email Marketing Demystified

My second book, Email Marketing Demystified, is now available. In the book, I reveal the email marketing strategies that I've used to build a mailing list of more than 275,000 investors and generate more than $2 million per year in annual revenue. Email Marketing Demystified is your step-by-step game plan to building a massive mailing list, writing copy that converts and generating more sales through email marketing.

Click Here to Get Your Copy of Email Marketing Demystified

About Matt

I am a Christian, a husband, a father, an entrepreneur, an author, an investor & a web developer.

I'm the founder of MarketBeat.com & am a partner at GoGo Photo Contest and USGolfTV.

I have a B.S. in Computer Science and a M.S. in Information Systems from Dakota State University. I also hold a M.A. in Christian Leadership from Sioux Falls Seminary.

Don't forget to follow @MatthewDP on Twitter & connect with me on LinkedIn & AngelList.

Recent Articles

  • The Plagiarism Problem in Online Business
  • Email Marketing and Vanity Metrics: Why Your Subscriber Count Doesn’t Matter
  • Sometimes, You Have to Give Your Children Up for Adoption (In Business)
  • The Right Time to Quit Your Day Job
  • Why Some People Peak (And, How to Not Top Out)

Contact

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(c) Matthew Paulson 2003-2015. All Rights Reserved.