“What kind of products do you sell on Amazon?” asked one conference attendee to another at a lunch I attended while at Freedom Fastlane Live. Before the other attendee could answer, someone else chimed in and said “You don’t ask that question to another Amazon seller. Do your own market research.” There’s an unspoken rule that […]
View PostEmail Marketing and Vanity Metrics: Why Your Subscriber Count Doesn’t Matter

MarketBeat recently crossed the 300,000 subscriber mark. We now send 24 newsletters per month and five-to-ten marketing emails per month to more than 300,000 people at a time. We also have a secondary list of 180,000 subscribers that receive a weekly newsletter. In total, we send out more than 13 million emails each and every […]
View PostSometimes, You Have to Give Your Children Up for Adoption (In Business)

I used to believe that the best way to be an online entrepreneur was to have a portfolio of 5-7 different online businesses. Each business would be responsible for a portion of your income and there would be some level of protection if any one of those businesses took a nose dive. This is the […]
View PostThe Right Time to Quit Your Day Job

When I finally got around to quitting my day job two years ago, my business was already generating significantly more revenue than what I was making at my day job. Frankly, I waited too long to quit my day job. I recently had lunch with an entrepreneur that has an e-commerce business who is currently […]
View PostWhy Some People Peak (And, How to Not Top Out)

Why is it that some people peak and can’t get past a certain level of success when others continue to grow and reach new highs? You might hit a certain level of income, build an audience of a certain size or attain a certain job title. When you try to move up to the next […]
View PostEmail Marketing Demystified Now Available
My new book, Email Marketing Demystified, is now available on Amazon. The e-book edition of the book will be available for free through Amazon from September 30th, 2015 to October 4th, 2015. Paperback and audiobook editions are also available. Get Your Copy of Email Marketing Demystified Here After I published my first book, 40 Rules […]
View PostHow to Generate Sales by Sending Cold Emails
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. The majority of this book has focused on using email as a means of building an engaged audience and generating revenue by selling or recommending products to that audience. While growing a community […]
View PostHow to Keep Your Email Legal and Stay Compliant with CAN-SPAM and CASL

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. While email marketing and other aspects of Internet business can sometimes feel like you are operating in the Wild West, email marketing is actually regulated in the United States, Canada and in some […]
View PostEmail Deliverability: How to Make Sure Your Messages Get in Your Subscribers’ Inboxes

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. When you send a letter through the U.S. mail with a stamp and a delivery address, you can be fairly certain that your letter is going to arrive safely in a few days. […]
View PostHow to Earn Money from Email Opt-Ins through Co-registration Advertising

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. In the list building chapter of this book, we discussed co-registration advertising from the perspective of an advertiser. As a mailing list owner that collects organic opt-ins from your website, you can also […]
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