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Simple Savings is Now Available

Simple Savings Book

Simple Savings, a new book I put together with Toi Williams, one of my long-time freelance writers, is now available. We wrote this book for people who are tired of having too much month left at the end of their money. Many people feel that there is just never enough money to go around, and …

How to Recover From Choosing a Crappy Name for Your Established Business

A teacher hand cleans the chalkboard in the classroom

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. When I first launched MarketBeat.com in 2011, the business was called Analyst Ratings Network. I chose that name because I wanted to highlight the fact that we offered …

Should Your Business Center Around Your Personal Brand?

male in suit with crossed hands and thought bubble, looking on camera

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Some online entrepreneurs actively work to build a brand around their name. They portray themselves as subject matter experts and teach their readers about relevant topics through blog …

Don’t Worry That the Dot Com Domain You Want to Use is Already Taken

dot com domain name not available try other ones

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. All of the good dot com domain names are already taken. Domain squatters have gone through and registered every dictionary word, almost every combination of dictionary words and …

How to Choose a Great Name For Your Business

brainstorming with post-it notes

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. There are two schools of thought for choosing a name. First, you can choose a name that represents what your business does. Businesses like Bank of America, Ford …

How to Identify Possible Niches for Your Online Business

eating sushi at computer business idea

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. If you’re having trouble coming up with ideas for potential niches, there are several strategies you can use to come up with ideas for your niche: Consider Your …

Keyword Research Should Not be a Consideration in Choosing Your Niche

search engine and keywords

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Many other resources that talk about niche selection suggest that you choose a niche based on whether or not you can rank in Google for keywords in that …

How to Choose a Niche with Willing Customers and Strong Advertiser Demand

customer ready to pay

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Not all niches are created equally. Readers will have a much higher propensity to buy products and services in some niches than others. In some niches, customers might …

Why Choosing a Business Niche with Existing Competition is a Good Thing

sitting on racetrack with no competition

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com As you begin to evaluate different niches, you will immediately notice that there are already people creating content and selling products and services in just about every market …