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What Ad Networks Should You Run in Addition to Google AdSense?

variety of darts on dartboard

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Google AdSense is not the only game in town. There are hundreds of other ad networks that you can use in addition to or in place of Google …

How to Make Money on Your Website with Google AdSense

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Google AdSense (www.google.com/adsense) is the 800-pound gorilla in the display advertising world. Google AdSense enables publishers to access inventory from Google’s own advertiser network, Google AdWords, and from …

How to Make Money by Running Display Ads on Your Website

business , e-commerce

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. As I mentioned, placing display advertisements on your website will almost certainly be how you make your first dollar online. If your website is up and going, you …

How to Identify New Marketing Channels by Learning From Your Audience and Your Competitors

follow path along trail left by others stone cairn

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. One of the best ways to identify missed marketing opportunities is to study what your competitors are doing. If a competitor of yours is consistently running a Facebook …

How to Promote Your Business with Guest Posting

man focusing on computer writing a guest blog

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Writing guest posts for other people’s blogs is another effective way to leverage other people’s audiences. Just like a podcast tour, you have the direct opportunity to promote …

How to Promote Your Business with a Podcast Tour

podcast tour to promote new online business

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. A creative way to promote your brand and leverage other people’s audience is by getting yourself booked on podcasts that are relevant to your niche. A great time …

How to Find Topics to Write About on Your Website

brainstorming blog post content ideas

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. When you commit to creating content on an ongoing basis, one of the biggest challenges you will face on a week-to-week basis is figuring out what to write …

How to Develop a Content Calendar for Your Website

Working with the laptop and organizing monthly activities and appointments in the calendar

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. When you have decided which publishing channels you want to use in your business, the next step is creating a content schedule. A content schedule is simply a …

How to Effectively Use Facebook and Twitter to Promote Your Business

using facebook and twitter for business

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Every business should have a presence on Facebook and Twitter because they are currently the two most broadly used social media platforms. A study from the Pew Research …

Which Social Media Channels Should You Use to Market Your Business?

social media options

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. When developing your content strategy, your first task will be to determine what platforms you want to publish content on. Your website will serve as the hub for …