My new book, Email Marketing Demystified, is now available on Amazon. The e-book edition of the book will be available for free through Amazon from September 30th, 2015 to October 4th, 2015. Paperback and audiobook editions are also available. Get Your Copy of Email Marketing Demystified Here After I published my first book, 40 Rules …
Select Category:
How to Generate Sales by Sending Cold Emails
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. The majority of this book has focused on using email as a means of building an engaged audience and generating revenue by selling or recommending products to that audience. While growing a community …
How to Keep Your Email Legal and Stay Compliant with CAN-SPAM and CASL
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. While email marketing and other aspects of Internet business can sometimes feel like you are operating in the Wild West, email marketing is actually regulated in the United States, Canada and in some …
Email Deliverability: How to Make Sure Your Messages Get in Your Subscribers’ Inboxes
When you send a letter through the U.S. mail with a stamp and a delivery address, you can be fairly certain that your letter is going to arrive safely in a few days. This isn’t always the case with email. While you shouldn’t run into many email deliverability issues if you are following best practices …
How to Earn Money from Email Opt-Ins through Co-registration Advertising
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. In the list building chapter of this book, we discussed co-registration advertising from the perspective of an advertiser. As a mailing list owner that collects organic opt-ins from your website, you can also …
How to Make Money by Renting Out Your Mailing List
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit myemailmarketingbook.com. If you have grown your mailing list to more than 25,000 subscribers, advertisers may be interested in paying you to send an email to your mailing list on their behalf on a cost-per-thousand …
How to Earn Money with Your Email List through Affiliate Marketing
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. There are thousands of companies that will pay you commissions for any sales that you generate on their behalf, an arrangement known in the online business world as affiliate marketing. Promoting other companies’ …
How to Sell Your Products and Services through Email Marketing
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. Most companies use their mailing lists to market their own products and services. If someone comes to your website and completes an opt-in form, they have already expressed interest in your content and …
How to Write Email Marketing Copy that Converts
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. You have undoubtedly written thousands of emails in your life. You probably regularly send email to and receive email from friends, family, coworkers and even complete strangers on a regular basis for any …
Email Marketing Automation and List Segmentation: The Basics
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. If your company or organization sells a number of different products or has customers with multiple divergent interest areas, you might consider using marketing automation techniques so that customers only receive email content …