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List Building: Writing the Killer Copy for Your Opt-in Forms

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  After you have created your lead magnet, you will need to identify what kind of messaging you are going to use to get your potential subscribers to sign-up for your mailing list. The …

List Building: Creating the Perfect Lead Magnet

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  You should offer your subscribers something of value in exchange for signing up for your email list, such as a discount coupon, a free report or a resource list. In the world of …