Select Category:  

How to Identify New Marketing Channels by Learning From Your Audience and Your Competitors

follow path along trail left by others stone cairn

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. One of the best ways to identify missed marketing opportunities is to study what your competitors are doing. If a competitor of yours is consistently running a Facebook …

How to Set Up Web Push Notifications on Your Website (and Why You Would Want To)

You probably regularly receive notifications on your smartphone for things like calendar items, Facebook posts and emails, but did you know that a similar technology exists for desktop web browsers? Web push notifications are a relatively new technology that allows a website owner to send notifications to people that subscribe to notifications on their website. …

How to Promote Your Business with Guest Posting

man focusing on computer writing a guest blog

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Writing guest posts for other people’s blogs is another effective way to leverage other people’s audiences. Just like a podcast tour, you have the direct opportunity to promote …

How to Promote Your Business with a Podcast Tour

podcast tour to promote new online business

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. A creative way to promote your brand and leverage other people’s audience is by getting yourself booked on podcasts that are relevant to your niche. A great time …

How to Find Topics to Write About on Your Website

brainstorming blog post content ideas

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. When you commit to creating content on an ongoing basis, one of the biggest challenges you will face on a week-to-week basis is figuring out what to write …

How to Develop a Content Calendar for Your Website

Working with the laptop and organizing monthly activities and appointments in the calendar

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. When you have decided which publishing channels you want to use in your business, the next step is creating a content schedule. A content schedule is simply a …

How to Effectively Use Facebook and Twitter to Promote Your Business

using facebook and twitter for business

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Every business should have a presence on Facebook and Twitter because they are currently the two most broadly used social media platforms. A study from the Pew Research …

Which Social Media Channels Should You Use to Market Your Business?

social media options

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. When developing your content strategy, your first task will be to determine what platforms you want to publish content on. Your website will serve as the hub for …

How to Set Up WordPress and Launch Your Website

setting up wordpress

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. After you get your web hosting account setup, the first order of business is to install WordPress into your hosting account. Almost every major web hosting service will …