(Watch this Video on YouTube) Financial author David Bach is famous for teaching a concept called “The Latte Factor,” which is the idea that recurring small purchases like coffee, cigarettes and ordering pizza add up to a ridiculous amount of money over the course of a lifetime. For example, if you were to buy a …
How MarketBeat is Preparing for the Next Recession and How You Can Prepare Your Business Too
(Watch this Video on YouTube) 2008 was a very bad year for many industries. The financial media space, which MarketBeat operates in, was perhaps the worst hit. Investors took money out of the stock market in droves as the S&P 500 lost 50% of its value during the 18-month bear market that lasted between October …
What to Do When Your Email Campaigns Are Hitting the Spam Folder
By the end of 2019, MarketBeat will have sent over 1.5 billion emails since I launched the business in 2011. We’re currently sending out more than 60 million emails per month to our 1.25 million subscribers. Our ability to send large amounts of email to our customers has scaled nicely over the years, but it …
Seven Volunteer Opportunities to Help Lead Sioux Falls’ Startup Ecosystem
In the last couple of weeks, our startup community has welcomed a fresh set of eyes that has provided a very helpful outside perspective on the strengths, weaknesses and opportunities that our startup ecosystem has. Zeal has brought on Kate Flemming, who was most recently the director of the Center for Entrepreneurship at Millikin University, …
How to Get Email Sign Ups by Hosting In-Person Events
Mini-Mastermind Event
Startup Sioux Falls and and Zeal Center for Entrepreneurship will be hosting a mini-mastermind event on November 27th at 9:00 AM at Zeal, 2329 N Career Avenue. This is getting to become somewhat of an annual tradition the day before Thanksgiving. Since 1 Million Cups usually takes that day off, we have this opportunity to …
How We Do Hiring at MarketBeat
(Watch this Video on YouTube) The topic of hiring has come up a lot recently in the Startup Sioux Falls community and this shouldn’t be a surprise to anyone given our city’s historically-low unemployment rate. Chelsea Giedd, a local boutique owner in Sioux Falls, recently published a series of podcast episodes about hiring and that …
Introducing Failure Fest
I’m pleased to announce another new event being put on by Startup Sioux Falls and Zeal Center for Entrepreneurship: Failure Fest. Most small businesses and startups fail, and that’s okay. Failure Fest is a unique event that celebrates the entrepreneurial spirit and recognizes that trying and failing to do something important is better than never …
How MarketBeat Does Email Re-Engagement and Sunsetting
When it comes to email marketing, having a bigger list is not always better. It’s not the marketer with the biggest email list that wins, it’s the marketer that has the most engaged audience that wins. Email service providers are looking at engagement statistics (open rates, clickthrough rates, subscriber replies, spam reports) more than ever …
How to Run a Successful Community Event for Small Business Owners and Startup Founders
I have been organizing community events for small business owners, startup founders and entrepreneurs for the last five years through a variety of different organizational umbrellas. The first event that I organized entirely on my own accord was a mini-mastermind event on November 26th, 2014 at the Sioux Falls Design Center. Since then, I’ve been …