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How to Generate Sales by Sending Cold Emails

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The majority of this book has focused on using email as a means of building an engaged audience and generating revenue by selling or recommending products to that audience. While growing a community …

How to Keep Your Email Legal and Stay Compliant with CAN-SPAM and CASL

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  While email marketing and other aspects of Internet business can sometimes feel like you are operating in the Wild West, email marketing is actually regulated in the United States, Canada and in some …

Email Deliverability: How to Make Sure Your Messages Get in Your Subscribers’ Inboxes

delivering mail, a picture of email deliverability

When you send a letter through the U.S. mail with a stamp and a delivery address, you can be fairly certain that your letter is going to arrive safely in a few days. This isn’t always the case with email. While you shouldn’t run into many email deliverability issues if you are following best practices …

How to Earn Money from Email Opt-Ins through Co-registration Advertising

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In the list building chapter of this book, we discussed co-registration advertising from the perspective of an advertiser. As a mailing list owner that collects organic opt-ins from your website, you can also …

How to Make Money by Renting Out Your Mailing List

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit myemailmarketingbook.com.  If you have grown your mailing list to more than 25,000 subscribers, advertisers may be interested in paying you to send an email to your mailing list on their behalf on a cost-per-thousand …

How to Earn Money with Your Email List through Affiliate Marketing

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  There are thousands of companies that will pay you commissions for any sales that you generate on their behalf, an arrangement known in the online business world as affiliate marketing. Promoting other companies’ …

How to Sell Your Products and Services through Email Marketing

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Most companies use their mailing lists to market their own products and services. If someone comes to your website and completes an opt-in form, they have already  expressed interest in your content and …

How to Write Email Marketing Copy that Converts

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  You have undoubtedly written thousands of emails in your life. You probably regularly send email to and receive email from friends, family, coworkers and even complete strangers on a regular basis for any …