Matthew Paulson

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Home» Online Business » Email Marketing Book Project (Page 3)

How to Select an Email Service Provider

Posted on August 6, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The first step in building your email marketing empire is to put the technical infrastructure in place in order to handle the type and volume of email you will send. If you were […]

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14 Ways to Build Your Email List Independently of Your Website

Posted on August 4, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business 1 Comment

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Growing your mailing list through your website will allow you to steadily collect opt-ins and grow your list over time. If you want to accelerate your list building efforts, you can make use of […]

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List Building: Split-Testing Your Opt-in Form and Creating Your Thank You Page

Posted on July 30, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The key to getting great opt-in rates is regularly running tests to determine if making changes to your opt-in forms will increase the percentage of people that complete your opt-in forms. In order […]

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List Building: When Your Website Doesn’t Get Much Traffic

Posted on July 28, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  How many opt-ins can I expect? Asking how many opt-ins you should expect to receive on your website is one of the most common questions asked by new email marketers. The volume of […]

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List Building: Selecting an Opt-in Form Plugin

Posted on July 23, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business 1 Comment

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In order to design and place opt-in forms on your website, you will most likely need to make use of an opt-in form plugin or a cloud-based opt-in form service. As email marketing […]

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How I Wrote a 45,000 Word Book in 18 Days

Posted on July 22, 2015 by matt in Blog, Email Marketing Book Project, Online Business No Comments

Toward the end of last month, I thought it might be a good idea to start working on another book that I could showcase at a few different conferences I’ll be speaking at toward the end of the year. The first of these is a local conference called Innovation Expo that I’m speaking at on […]

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List Building: Understanding Types of Opt-In Forms

Posted on July 21, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Opt-in forms come in many different shapes and sizes and can be put on many different places in your website’s layout. Some opt-in forms are large, hard-to-miss and somewhat intrusive. Others are smaller […]

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List Building: Writing the Killer Copy for Your Opt-in Forms

Posted on July 16, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  After you have created your lead magnet, you will need to identify what kind of messaging you are going to use to get your potential subscribers to sign-up for your mailing list. The […]

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List Building: Creating the Perfect Lead Magnet

Posted on July 14, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  You should offer your subscribers something of value in exchange for signing up for your email list, such as a discount coupon, a free report or a resource list. In the world of […]

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I’m writing another book.

Posted on July 7, 2015 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business 1 Comment

I published my first book, 40 Rules for Internet Business Success, last July. Since then, more than 10,000 copies of the book have been downloaded through Amazon. It briefly held the title of being the most downloaded book in Amazon’s small business and entrepreneurship category. The audiobook version of 40 Rules for Internet Business Success […]

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About Matt

I am a Christian, a husband, a father, an entrepreneur, an author and a private equity investor.

I am the founder of MarketBeat, the founder of Startup Sioux Falls and a co-founder of GoGo Photo Contest.

I have a B.S. in Computer Science and a M.S. in Information Systems from Dakota State University. I also hold a M.A. in Christian Leadership from Sioux Falls Seminary.

Don't forget to follow @MatthewDP on Twitter & connect with me on LinkedIn & AngelList.

Email Marketing Demystified

The second edition of Email Marketing Demystified is now available. This book teaches you how to build a massive email list, write marketing copy that converts and generate more sales in your business.

Click Here to Get Your Copy of Email Marketing Demystified

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