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How to Choose a Niche with Willing Customers and Strong Advertiser Demand

customer ready to pay

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Not all niches are created equally. Readers will have a much higher propensity to buy products and services in some niches than others. In some niches, customers might …

Why Choosing a Business Niche with Existing Competition is a Good Thing

sitting on racetrack with no competition

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com As you begin to evaluate different niches, you will immediately notice that there are already people creating content and selling products and services in just about every market …

Why Niching Down Too Far Will Doom Your Business to Mediocrity

don't pick too small of a niche like goldfish breeding

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com A common piece of advice given by Internet business gurus is that you should “niche down until it hurts.” The idea is that you should pick a small …

Don’t Choose Your Business Based on Profit Alone

choose a business with good product-market-founder fit

Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com In 2015, I attended a conference for software entrepreneurs called Microconf (www.microconf.com). One of the speakers, Patrick McKenzie (www.kalzumeus.com), told the story about how he launched his online …