Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  There are thousands of companies that will pay you commissions for any sales that you generate on their behalf, an arrangement known in the online business world as affiliate marketing. Promoting other companies’ […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Most companies use their mailing lists to market their own products and services. If someone comes to your website and completes an opt-in form, they have already  expressed interest in your content and […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  You have undoubtedly written thousands of emails in your life. You probably regularly send email to and receive email from friends, family, coworkers and even complete strangers on a regular basis for any […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In addition to your auto-responder series, you will want to regularly send messages to your entire email list. These messages are known as broadcast emails because you are effectively broadcasting a single message […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The first email that every new subscriber will receive from your mailing list is referred to as your welcome email. Sending a well-written welcome email to each of your subscribers is the first […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Creating an Auto-Responder Series An auto-responder series is a series of pre-written emails that every new subscriber receives in sequential order after signing up for your mailing list. A new subscriber might receive […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Growing your mailing list through your website will allow you to steadily collect opt-ins and grow your list over time. If you want to accelerate your list building efforts, you can make use of […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The key to getting great opt-in rates is regularly running tests to determine if making changes to your opt-in forms will increase the percentage of people that complete your opt-in forms. In order […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  How many opt-ins can I expect? Asking how many opt-ins you should expect to receive on your website is one of the most common questions asked by new email marketers. The volume of […]