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List Building: When Your Website Doesn’t Get Much Traffic

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  How many opt-ins can I expect? Asking how many opt-ins you should expect to receive on your website is one of the most common questions asked by new email marketers. The volume of …

List Building: Selecting an Opt-in Form Plugin

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In order to design and place opt-in forms on your website, you will most likely need to make use of an opt-in form plugin or a cloud-based opt-in form service. As email marketing …

List Building: Understanding Types of Opt-In Forms

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Opt-in forms come in many different shapes and sizes and can be put on many different places in your website’s layout. Some opt-in forms are large, hard-to-miss and somewhat intrusive. Others are smaller …

List Building: Writing the Killer Copy for Your Opt-in Forms

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  After you have created your lead magnet, you will need to identify what kind of messaging you are going to use to get your potential subscribers to sign-up for your mailing list. The …

List Building: Creating the Perfect Lead Magnet

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  You should offer your subscribers something of value in exchange for signing up for your email list, such as a discount coupon, a free report or a resource list. In the world of …