When it comes to email marketing, having a bigger list is not always better. It’s not the marketer with the biggest email list that wins, it’s the marketer that has the most engaged audience that wins. Email service providers are looking at engagement statistics (open rates, clickthrough rates, subscriber replies, spam reports) more than ever …
This simple and underutilized email marketing tactic generated 40% additional clicks on our most recent email campaign at MarketBeat. (Watch this Video on YouTube)
About a year and a half ago, I began to sense there were some unmet needs in our small business and startup community. While there are approximately 4,300 businesses with fewer than 20 employees operating in the Sioux Falls MSA, we had difficulty getting more than fifty entrepreneurs to attend our 1 Million Cups event …
25 meetings in one week. I have no idea how I did that, but that was my life earlier this year. Over the summer, I set a hard cap of 10 meetings a week on my calendar and here’s what happened. (Watch this Video on YouTube) Prefer to read instead of watch? Here’s a rough …
I had the privilege of being on a panel with Ryan Swanstrom from Swanstrom Analytics and Jodi Schwan from SiouxFalls.Business at the South Dakota Technology Showcase event, which is put on by SDN Communications. During the panel, we discussed artificial intelligence initiatives from South Dakota companies, the role that higher education plays in training technology …
I am going to try to get back in the habit of publishing quarterly updates about the various projects that I’m involved with. It can honestly be difficult for me to keep track of everything that I’m working on at any given time and these posts provide me the opportunity to think through each project …
Watch this Video on YouTube A couple of years ago, I was facing a significant issue with how my free time was being spent. MarketBeat was growing like a weed and I had become involved in a variety of non-profit volunteer roles. At the same time, I was getting all sorts of requests for …
(Watch this Video on YouTube) One of the most difficult components of running a non-profit organization is finding funding. You’ve got a great mission that you believe in. You’re incredibly passionate about the work your non-profit is doing and you genuinely think you can make a dent in the issue that your non-profit is …
In some entrepreneurial circles, having sold out of a business is a badge of honor. You created something from nothing. You built a profitable business and your business was so attractive that someone wrote you a big check and bought you out. You’ve got a pile of money in the bank and now you’re free …
We all ascribe ourselves many labels that describe who we are to the world. One label I’ve carried for the last decade is “startup founder”, but I recently realized that MarketBeat is no longer a startup. In this video, I talk about the five signs that your business is no longer in start-up mode. Watch …