A while back, I was invited to participate in a focus group of business leaders for the Sioux Falls Brand project which is a collaboration of the City, the Chamber, and the Development Foundation to develop a consistent brand and logo to use when promoting the city. The consultants asked our group several questions about […]
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For the last seven years, marketers have had the ability to send push notifications to website visitors directly through their web browsers using a technology called web push notifications. A website can issue a prompt to a user in their web browser asking them if they want to receive notifications from that website. If they […]
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There are more than 500 non-profits that have 501c3 status in the Sioux Falls metro. The IRS requires each 501c3 to have a governing board of at least three members to maintain their tax-exempt status. Some non-profit boards exist in name only and others are high-profile, high-effort volunteer roles that require a significant commitment but […]
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MarketBeat had a successful New Year’s sale that ran from December 26th to January 3rd. We’ve done this for the last few years and the results keep getting better every year. I’m not 100% sure what makes the window between Christmas and the New Year a particularly good time to promote our newsletter and software […]
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(Watch this Video on YouTube) A couple of weeks ago, I was invited to attend a Christmas party that entrepreneur Kevin Tupy held for his real estate and business development firm, Cresten Capital Holdings. It was held at the new Tavern 180 restaurant and the food was top-notch (try the Chicken Parmesan, you won’t regret […]
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It’s Christmas Eve as I publish this. MarketBeat’s work has largely wrapped up for the year. Our startup community events are on pause until mid-January. The never-ending buzz of social media has slowed to a crawl and my email inbox is surprisingly empty. Our kids are eagerly awaiting their Christmas presents and Micah is excited […]
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Startup Sioux Falls and Zeal Center for Entrepreneurship first hosted a Morning Marketing Party on October 4th. It was a great success with over 55 people in attendance, and we have decided to do it again! Please join us at Zeal Center for Entrepreneurship on Friday, February 14th at 8:30 AM. This is an opportunity […]
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(Watch this Video on YouTube) Financial author David Bach is famous for teaching a concept called “The Latte Factor,” which is the idea that recurring small purchases like coffee, cigarettes and ordering pizza add up to a ridiculous amount of money over the course of a lifetime. For example, if you were to buy a […]
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(Watch this Video on YouTube) 2008 was a very bad year for many industries. The financial media space, which MarketBeat operates in, was perhaps the worst hit. Investors took money out of the stock market in droves as the S&P 500 lost 50% of its value during the 18-month bear market that lasted between October […]
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By the end of 2019, MarketBeat will have sent over 1.5 billion emails since I launched the business in 2011. We’re currently sending out more than 60 million emails per month to our 1.25 million subscribers. Our ability to send large amounts of email to our customers has scaled nicely over the years, but it […]
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