Select Category:  

Apple is Killing the Email Tracking Pixel. Here’s How Email Marketers Should Adapt.

During the World Wide Developer Conference earlier in June, Apple announced that its mail client would start blocking tracking pixels which allow email marketers to know when a user has opened their email. Tracking pixels, which are referred to by some as “spy pixels,” are primarily used to determine which subscribers are active and which …

How to Implement the SendGrid Newsletter API in ASP.NET and C#

A while back, SendGrid announced its newsletter functionality that provides functionality for managing and emailing distribution lists. If you’re a developer that makes use of SendGrid, you’re probably managing your list internally in a SQL database and have no need for SendGrid’s newsletter functionality, but there are two distinct advantages to using the Newsletter API.The …

How to Prevent WordPress Comment Spam

If you run a blog that’s powered by WordPress, inevitably your website will be hit by a deluge of comment spam. More often than not, it comes from automated software tools designed to build links back to the spammer’s website for search engine optimization (SEO) purposes. If you leave your WordPress blog unprotected, your posts …

How to Automatically Insert Affiliate Links into your Blog Posts

My company has done pretty well with affiliate advertising over the last couple of years by creating high-quality content about a product or service that has an affiliate program and including appropriate affiliate banners and links in those articles. For example, you can read a review I did of Lending Club’s peer-to-peer lending service on …

Developing a Rock Solid WordPress Backup Strategy

Regardless of what type of website that you have, you need to back-up your websites on an ongoing and consistent basis. What would you do if your website got hacked? What would you do if your web-host goes out of business? What would you do if the server that hosts your website crashes hard? If …

How to Supercharge your WordPress Installation

WordPress has been the single best and single worst piece of software for my company. Almost all of the sites that my company operates are powered by WordPress. On one hand, it’s a fantastic content management system that’s easy to setup and upgrade. If there’s something you want to do on your website, chances are, …