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Email Marketing Demystified Third Edition Now Available

Email Marketing Demystified

The third edition of my best-selling email marketing book, Email Marketing Demystified, is now available on Amazon. It is available in paperback, Kindle, and audiobook formats. The first edition of Email Marketing Demystified was published almost eight years ago. The social media landscape has shifted dramatically during that time. Some platforms like Vine and Google+ no …

Apple is Killing the Email Tracking Pixel. Here’s How Email Marketers Should Adapt.

During the World Wide Developer Conference earlier in June, Apple announced that its mail client would start blocking tracking pixels which allow email marketers to know when a user has opened their email. Tracking pixels, which are referred to by some as “spy pixels,” are primarily used to determine which subscribers are active and which …