By the end of 2019, MarketBeat will have sent over 1.5 billion emails since I launched the business in 2011. We’re currently sending out more than 60 million emails per month to our 1.25 million subscribers. Our ability to send large amounts of email to our customers has scaled nicely over the years, but it […]
View Post
Looking for a creative way to grow your email list for your business or non-profit? This video shows a creative hack that lets you use Facebook and EventBrite to build your mailing list. (Watch this Video on YouTube)
View Post
When it comes to email marketing, having a bigger list is not always better. It’s not the marketer with the biggest email list that wins, it’s the marketer that has the most engaged audience that wins. Email service providers are looking at engagement statistics (open rates, clickthrough rates, subscriber replies, spam reports) more than ever […]
View Post
The second edition of my best-selling email marketing book, Email Marketing Demystified, is now available on Amazon. It is currently available in paperback and Kindle formats and will be available as an audiobook soon. —– Last fall, I was teaching a class on email marketing at the Zeal Center for Entrepreneurship in my hometown of […]
View Post
BREAKING: The second edition of Email Marketing Demystified is coming out on March 25th! Last fall, I was teaching a class on email marketing at the Zeal Center for Entrepreneurship in my hometown of Sioux Falls, South Dakota. During the question and answer section of my talk, a friend noted that Email Marketing Demystified was […]
View Post
Watch this video on YouTube. Last fall, I was teaching a free class on email marketing at a local entrepreneurship center in my hometown of Sioux Falls, South Dakota. During the question and answer section of my talk, a friend noted that Email Marketing Demystified was written in 2015 and wondered if there was any […]
View Post
Black Friday, Christmas and New Years are just around the corner. If you have an email list for your business, the holiday season is the best time of year to leverage your mailing list to generate sales. I recorded a live webinar on this subject. On the webinar, we talked talk about sequencing of messages, […]
View PostI recently recorded a webinar on the basics of Email Marketing, including email service providers, list building, copy-writing, list monetization and list maintenance. You can also view the recording on YouTube here.
View PostBelow you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. The majority of this book has focused on using email as a means of building an engaged audience and generating revenue by selling or recommending products to that audience. While growing a community […]
View Post
Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com. While email marketing and other aspects of Internet business can sometimes feel like you are operating in the Wild West, email marketing is actually regulated in the United States, Canada and in some […]
View Post