You are a savvy business owner. Maybe you listen to marketing podcasts and have read some popular business books. You understand that one of your business’s most valuable assets is its customer and prospect lists. You put an email sign-up form on your website to build your audience, perhaps incentivized by a discount coupon, a […]
View PostHow MarketBeat Maintains 21% Open Rates While Sending 1 Billion Emails Per Year

A couple of weeks back, I was doing some routine monitoring of MarketBeat’s email engagement metrics and saw an interesting number appear on our dashboard: It turns out that MarketBeat has sent more than one billion emails in 2020 to our 1.75 million email subscribers with an average open rate of 21%. Any spammer can […]
View PostWhat to Do When Your Email Campaigns Are Hitting the Spam Folder

By the end of 2019, MarketBeat will have sent over 1.5 billion emails since I launched the business in 2011. We’re currently sending out more than 60 million emails per month to our 1.25 million subscribers. Our ability to send large amounts of email to our customers has scaled nicely over the years, but it […]
View PostHow to Get Email Sign Ups by Hosting In-Person Events

Looking for a creative way to grow your email list for your business or non-profit? This video shows a creative hack that lets you use Facebook and EventBrite to build your mailing list. (Watch this Video on YouTube)
View PostHow MarketBeat Does Email Re-Engagement and Sunsetting

When it comes to email marketing, having a bigger list is not always better. It’s not the marketer with the biggest email list that wins, it’s the marketer that has the most engaged audience that wins. Email service providers are looking at engagement statistics (open rates, clickthrough rates, subscriber replies, spam reports) more than ever […]
View PostEmail Marketing Demystified Second Edition Now Available

The second edition of my best-selling email marketing book, Email Marketing Demystified, is now available on Amazon. It is currently available in paperback and Kindle formats and will be available as an audiobook soon. —– Last fall, I was teaching a class on email marketing at the Zeal Center for Entrepreneurship in my hometown of […]
View PostEmail Marketing Demystified Second Edition to Launch March 25th

BREAKING: The second edition of Email Marketing Demystified is coming out on March 25th! Last fall, I was teaching a class on email marketing at the Zeal Center for Entrepreneurship in my hometown of Sioux Falls, South Dakota. During the question and answer section of my talk, a friend noted that Email Marketing Demystified was […]
View PostHow I’m Putting Together the Second Edition of Email Marketing Demystified

Watch this video on YouTube. Last fall, I was teaching a free class on email marketing at a local entrepreneurship center in my hometown of Sioux Falls, South Dakota. During the question and answer section of my talk, a friend noted that Email Marketing Demystified was written in 2015 and wondered if there was any […]
View PostWebinar Recording: Holiday Email Marketing Campaigns

Black Friday, Christmas and New Years are just around the corner. If you have an email list for your business, the holiday season is the best time of year to leverage your mailing list to generate sales. I recorded a live webinar on this subject. On the webinar, we talked talk about sequencing of messages, […]
View PostWebinar Recording: Email Marketing Demystified

I recently recorded a webinar on the basics of Email Marketing, including email service providers, list building, copy-writing, list monetization and list maintenance. You can also view the recording on YouTube here.
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