Over the last fifteen years of running online businesses, I have had the opportunity to test and leverage many different marketing channels, including email, browser notifications, Twitter accounts, Facebook messenger bots, Instagram accounts, YouTube channels, and a few others. Just about every year, some new social media company comes out and encourages businesses and influencers […]
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During the World Wide Developer Conference earlier in June, Apple announced that its mail client would start blocking tracking pixels which allow email marketers to know when a user has opened their email. Tracking pixels, which are referred to by some as “spy pixels,” are primarily used to determine which subscribers are active and which […]
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One of the things about MarketBeat that I am most proud of is that we have never had any employee turnover in the company’s 13-year history of incorporation. We have only ever hired 12 people over the last decade, but we never had anyone quit or otherwise leave the company until last week. Our first […]
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Raising money for a small business or startup is perhaps easier now than it ever has been. There’s still a significant learning curve when it comes to identifying potential angel investors, getting a meeting with them and pitching your startup. Nick Horob from Harvest Profit and I recently did a webinar for Startup Sioux Falls […]
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During our last Falls Angel Fund meeting, we heard investment pitches from three high-growth startup companies that are based in the Dakota’s. One company was a software and services business that we had invested in an earlier round. One was a new software company seeking capital for the first time. The third was an early-stage […]
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Every now and then I receive a text, an email or a Facebook message asking me, “Hey, what do you think of [Person], that marketing and business guru that’s all over Facebook/YouTube/Instagram?” It can be difficult to determine if any given business expert or marketing guru is the real deal merely by looking at their […]
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Beginning this year, Sioux Falls will celebrate Entrepreneurship Day on the first Wednesday of March. For the 2021 celebration taking place on March 3, the general public is invited to join the festivities by participating in a host of events organized by the teams at the Zeal Center for Entrepreneurship (Zeal) and Startup Sioux Falls. […]
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You are a savvy business owner. Maybe you listen to marketing podcasts and have read some popular business books. You understand that one of your business’s most valuable assets is its customer and prospect lists. You put an email sign-up form on your website to build your audience, perhaps incentivized by a discount coupon, a […]
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One of my goals for 2020 was to wrap up some entrepreneurial side projects so that MarketBeat is the only company that I have an operating role in. There were a couple of little websites that I got rid of and a real-estate investment club that I was part of that disbanded, but GoGo Photo […]
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When I was a student at Dakota State University, I paid close attention to the emails that were sent to all students. A lot of the emails were noise from student activities I was not interested in, but every now and then great opportunities were presented that any ambitious student could take advantage of. It […]
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