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Email Marketing Demystified Third Edition Now Available

Email Marketing Demystified

The third edition of my best-selling email marketing book, Email Marketing Demystified, is now available on Amazon. It is available in paperback, Kindle, and audiobook formats. The first edition of Email Marketing Demystified was published almost eight years ago. The social media landscape has shifted dramatically during that time. Some platforms like Vine and Google+ no …

How Eight Years of Angel Investing Lead to the Launch of a New $17 Million Venture Fund

Eight years ago, I made my first angel investment in a company called Tradesy via Tim Ferris’s AngelList syndicate. Within a matter of months, I made several more investments in startup companies via AngelList. I also made a couple of angel investments directly in local companies. I didn’t know what I was doing at the …

Two-Way SMS is the Next Big Marketing Channel

Over the last fifteen years of running online businesses, I have had the opportunity to test and leverage many different marketing channels, including email, browser notifications, Twitter accounts, Facebook messenger bots, Instagram accounts, YouTube channels, and a few others. Just about every year, some new social media company comes out and encourages businesses and influencers …

Apple is Killing the Email Tracking Pixel. Here’s How Email Marketers Should Adapt.

During the World Wide Developer Conference earlier in June, Apple announced that its mail client would start blocking tracking pixels which allow email marketers to know when a user has opened their email. Tracking pixels, which are referred to by some as “spy pixels,” are primarily used to determine which subscribers are active and which …

How to Find and Pitch Investors for Your Startup

Raising money for a small business or startup is perhaps easier now than it ever has been. There’s still a significant learning curve when it comes to identifying potential angel investors, getting a meeting with them and pitching your startup. Nick Horob from Harvest Profit and I recently did a webinar for Startup Sioux Falls …

How to Spot a Fake Business Growth Guru

Every now and then I receive a text, an email or a Facebook message asking me, “Hey, what do you think of [Person], that marketing and business guru that’s all over Facebook/YouTube/Instagram?” It can be difficult to determine if any given business expert or marketing guru is the real deal merely by looking at their …

Sioux Falls to Celebrate Entrepreneurship Day on March 3, 2021

Beginning this year, Sioux Falls will celebrate Entrepreneurship Day on the first Wednesday of March. For the 2021 celebration taking place on March 3, the general public is invited to join the festivities by participating in a host of events organized by the teams at the Zeal Center for Entrepreneurship (Zeal) and Startup Sioux Falls.  …