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Preserving Cash is the Key to Your Business Surviving the COVID-19 Recession

We find ourselves in unprecedented times. Many small businesses have had to close their doors and furlough employees with no idea when they might be able to re-open. Unemployment claims have hit an all-time high and some are predicting that COVID-19 related job losses could reach 47 million. The United States economy is undoubtedly in …

Four Instructions for Christian Business Leaders

Fourteen years ago, I made a decision that fundamentally changed my life. I chose to stop living for my own selfish ambitions and recommitted my life to Christ as a sophomore in college at Dakota State University. Through the work of InterVarsity Christian Fellowship and West Center Baptist Church, I recognized that there was a …

Web Push Notifications Are Changing and Marketers Must Adapt

For the last seven years, marketers have had the ability to send push notifications to website visitors directly through their web browsers using a technology called web push notifications. A website can issue a prompt to a user in their web browser asking them if they want to receive notifications from that website. If they …

How MarketBeat Attracted 509 New Customers During with a New Year’s Sale

MarketBeat had a successful New Year’s sale that ran from December 26th to January 3rd. We’ve done this for the last few years and the results keep getting better every year. I’m not 100% sure what makes the window between Christmas and the New Year a particularly good time to promote our newsletter and software …

Why “Skip the Latte” is Terrible Financial Advice

(Watch this Video on YouTube) Financial author David Bach is famous for teaching a concept called “The Latte Factor,” which is the idea that recurring small purchases like coffee, cigarettes and ordering pizza add up to a ridiculous amount of money over the course of a lifetime. For example, if you were to buy a …

What to Do When Your Email Campaigns Are Hitting the Spam Folder

By the end of 2019, MarketBeat will have sent over 1.5 billion emails since I launched the business in 2011. We’re currently sending out more than 60 million emails per month to our 1.25 million subscribers. Our ability to send large amounts of email to our customers has scaled nicely over the years, but it …