I recently recorded a webinar on the basics of Email Marketing, including email service providers, list building, copy-writing, list monetization and list maintenance. You can also view the recording on YouTube here.
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Each month, I meet with five to ten business owners that want to raise money for their startups. Since I’m the chair of a community angel investment fund, there are a lot of people that are told “go talk to Matt” when they ask around about raising capital to grow their business. I take as […]
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As the chair of a community-based angel investment fund, I receive a lot of meeting requests from business owners that want to have a conversation about raising money for their business. These entrepreneurs usually have minimal business development and fundraising experience and are looking for a way to fund their future growth. I rarely get much out […]
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Every successful community has central hub for the sharing of ideas the facilitation of random social interactions. Churches have Sunday worship. Service clubs like Rotary and Kiwanis have weekly meetings. Geeks have game nights at local comic shops. These regular places of meeting provide members of a community a forum to engage other people with […]
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In 2012, a group of seven of my friends decided to purchase a rental home together. We found a nice undervalued property, fixed it up using our own labor, and rented it to one of our friends’ parents for a fair market rate. After a few years, we were able to pay off the house […]
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Over the last 100 years, marketers have pushed the promises they make to consumers to the limit to generate sales in an increasingly competitive world. They have used sex, action, greed and urgency to capture the increasingly fickle attention of consumers. They have made outrageous claims and guarantees about their products that simply don’t stand […]
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I recently recorded a webinar on how MarketBeat has leveraged web push notifications, email marketing and Facebook Messenger to grow our business from $500,000 per year in 2013 to over $4 million per year in 2018. We go over several practical tips in this hour long recording (and there’s no sales pitch at the end!). […]
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One of the best ways to build a business in this decade is to capture the attention of an audience and then rent that attention to advertisers that want to talk to your audience. We have done this with MarketBeat by earning the attention of 575,000 individual investors that have subscribed to our daily email […]
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The following is a guest post by Victoria Greene. Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, you’ll find a wealth of articles covering how new business owners can get their brand off the ground. She is passionate about using her experience to help fellow entrepreneurs succeed. As anyone who has […]
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“What’s the first step to starting a business?” Common answers to this question include coming up with a name, figuring out who your target market is, identifying the products and services you want to sell, identifying a location for your business or setting up an LLC. These tasks are all important, but I would argue […]
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