Matt Paulson

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Home» Entrepreneurship (Page 3)

How MarketBeat is Preparing for the Next Recession and How You Can Prepare Your Business Too

Posted on December 10, 2019 by matt in Blog, Email Notifications, Entrepreneurship No Comments

(Watch this Video on YouTube) 2008 was a very bad year for many industries. The financial media space, which MarketBeat operates in, was perhaps the worst hit. Investors took money out of the stock market in droves as the S&P 500 lost 50% of its value during the 18-month bear market that lasted between October […]

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What to Do When Your Email Campaigns Are Hitting the Spam Folder

Posted on December 3, 2019 by matt in Blog, Email Marketing Book Project, Email Notifications No Comments

By the end of 2019, MarketBeat will have sent over 1.5 billion emails since I launched the business in 2011. We’re currently sending out more than 60 million emails per month to our 1.25 million subscribers. Our ability to send large amounts of email to our customers has scaled nicely over the years, but it […]

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How to Get Email Sign Ups by Hosting In-Person Events

Posted on November 19, 2019 by matt in Blog, Email Marketing Book Project, Email Notifications, Entrepreneurship No Comments

Looking for a creative way to grow your email list for your business or non-profit? This video shows a creative hack that lets you use Facebook and EventBrite to build your mailing list. (Watch this Video on YouTube)

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How We Do Hiring at MarketBeat

Posted on November 5, 2019 by matt in Blog, Entrepreneurship, Sioux Falls Startup Community No Comments

(Watch this Video on YouTube) The topic of hiring has come up a lot recently in the Startup Sioux Falls community and this shouldn’t be a surprise to anyone given our city’s historically-low unemployment rate. Chelsea Giedd, a local boutique owner in Sioux Falls, recently published a series of podcast episodes about hiring and that […]

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How MarketBeat Does Email Re-Engagement and Sunsetting

Posted on October 29, 2019 by matt in Blog, Email Marketing Book Project, Email Notifications No Comments

When it comes to email marketing, having a bigger list is not always better. It’s not the marketer with the biggest email list that wins, it’s the marketer that has the most engaged audience that wins. Email service providers are looking at engagement statistics (open rates, clickthrough rates, subscriber replies, spam reports) more than ever […]

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The “Blue Text Resend” Tactic That Generated 6,000 Additional Clicks on MarketBeat’s Latest Email Campaign

Posted on October 14, 2019 by matt in Blog, Email Notifications, Entrepreneurship No Comments

This simple and underutilized email marketing tactic generated 40% additional clicks on our most recent email campaign at MarketBeat. (Watch this Video on YouTube)

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South Dakota, Artificial Intelligence and Data Analytics (Video)

Posted on October 2, 2019 by matt in Blog, Email Notifications, Entrepreneurship No Comments

I had the privilege of being on a panel with Ryan Swanstrom from Swanstrom Analytics and Jodi Schwan from SiouxFalls.Business at the South Dakota Technology Showcase event, which is put on by SDN Communications. During the panel, we discussed artificial intelligence initiatives from South Dakota companies, the role that higher education plays in training technology […]

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Why I Stopped Trying to Monetize My Expertise and Started Giving Everything Away for Free.

Posted on September 24, 2019 by matt in Blog, Email Notifications, Entrepreneurship No Comments

 Watch this Video on YouTube A couple of years ago, I was facing a significant issue with how my free time was being spent. MarketBeat was growing like a weed and I had become involved in a variety of non-profit volunteer roles. At the same time, I was getting all sorts of requests for […]

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Why You Should Resist The Urge to Sell Your Business

Posted on September 3, 2019 by matt in Blog, Email Notifications, Entrepreneurship 1 Comment

In some entrepreneurial circles, having sold out of a business is a badge of honor. You created something from nothing. You built a profitable business and your business was so attractive that someone wrote you a big check and bought you out. You’ve got a pile of money in the bank and now you’re free […]

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When is Your Startup No Longer a Startup?

Posted on August 27, 2019 by matt in Blog, Email Notifications, Entrepreneurship No Comments

We all ascribe ourselves many labels that describe who we are to the world. One label I’ve carried for the last decade is “startup founder”, but I recently realized that MarketBeat is no longer a startup. In this video, I talk about the five signs that your business is no longer in start-up mode. Watch […]

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