Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  While email marketing and other aspects of Internet business can sometimes feel like you are operating in the Wild West, email marketing is actually regulated in the United States, Canada and in some […]

When you send a letter through the U.S. mail with a stamp and a delivery address, you can be fairly certain that your letter is going to arrive safely in a few days. This isn’t always the case with email. While you shouldn’t run into many email deliverability issues if you are following best practices […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In the list building chapter of this book, we discussed co-registration advertising from the perspective of an advertiser. As a mailing list owner that collects organic opt-ins from your website, you can also […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit myemailmarketingbook.com.  If you have grown your mailing list to more than 25,000 subscribers, advertisers may be interested in paying you to send an email to your mailing list on their behalf on a cost-per-thousand […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  There are thousands of companies that will pay you commissions for any sales that you generate on their behalf, an arrangement known in the online business world as affiliate marketing. Promoting other companies’ […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Most companies use their mailing lists to market their own products and services. If someone comes to your website and completes an opt-in form, they have already  expressed interest in your content and […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  You have undoubtedly written thousands of emails in your life. You probably regularly send email to and receive email from friends, family, coworkers and even complete strangers on a regular basis for any […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In addition to your auto-responder series, you will want to regularly send messages to your entire email list. These messages are known as broadcast emails because you are effectively broadcasting a single message […]

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The first email that every new subscriber will receive from your mailing list is referred to as your welcome email. Sending a well-written welcome email to each of your subscribers is the first […]