Matt Paulson

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Home» Email Notifications (Page 27)

The Split Test That Resulted in a 76% Increase in Email Sign-Ups

Posted on November 12, 2014 by matt in Blog, Email Notifications, Entrepreneurship 6 Comments

One of the foundational principles that I use in my business is that you should always be testing. You should continually try out different ways of doing things to see if you get better results. Consider every step of the process that your potential customers need to take before they actually become customers. If you […]

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Why You Should Say No to Side Projects

Posted on November 5, 2014 by matt in Blog, Email Notifications, Entrepreneurship 1 Comment

A couple of weeks back, I had the opportunity to travel to Las Vegas for an event called Rhodium Weekend. I wasn’t entirely sure what to expect going into the event, but there were a lot of people that I knew online attending the event that I was looking forward to meeting in person, like […]

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I Build Digital Vending Machines for a Living

Posted on October 29, 2014 by matt in Blog, Email Notifications, Entrepreneurship 5 Comments

Whenever someone asks me what I do for a living, I have a hard time explaining that I publish an investment newsletter, operate a press release writing and distribution business, offer a service to help animal shelters to raise money and build educational training products for golfers. The various businesses that I’m involved in have […]

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The Value of a “Million Dollar Idea”

Posted on October 22, 2014 by matt in Blog, Email Notifications, Entrepreneurship No Comments

When I was eleven years old, I spent a lot of time playing Sim City 2000 and its sister games, such as SimTower, SimCopter and SimEarth. I even made a website called “SimWeb” hosted on GeoCities that had cheat codes, saved games and demo downloads for my favorite games. One day, I had the idea […]

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Let’s Get Better at Saying “No!”

Posted on October 15, 2014 by matt in Blog, Email Notifications, Entrepreneurship 2 Comments

During the last few years, I’ve built up a wide network of loose business connections in Sioux Falls and around the world by attending events, buying people lunch, simply being engaged in business and being an active member in the community. Because I’m a person that’s more “out there” than most, there’s not a week […]

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My Q3 Reading List

Posted on October 8, 2014 by matt in Blog, Email Notifications, Entrepreneurship, Reading & Books 3 Comments

I really only do a handful of things outside of building my business and spending time with my family. I don’t have a lot of crazy hobbies or extra-curricular activities. Of the few hobbies that I do have, I put a lot of energy and effort into them. One of those hobbies is reading. I […]

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How to Add Rocketfuel to Your Product Launch with a Podcast Tour

Posted on October 1, 2014 by matt in 40 Rules Book Project, Blog, Email Notifications, Entrepreneurship No Comments

When most people release a book with a traditional publisher, they will make a series of appearances at local bookstores as part of their marketing strategy–commonly known as a book tour. Since my book was being published exclusively through Amazon, it only made sense to do a virtual book tour. Instead of reaching potential readers in persona few hundred people […]

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How to Recognize and Attract New Business Opportunities

Posted on September 24, 2014 by matt in Blog, Email Notifications, Entrepreneurship No Comments

When people ask about the various businesses that I run, one of the most common follow-up questions that I receive is “What’s next for you? What’s the next business that you’re going to start?” As someone that runs a few different profitable online businesses, it would be natural to think that I have a list […]

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Entrepreneurship is an Endurance Sport

Posted on September 17, 2014 by matt in Blog, Email Notifications, Entrepreneurship 1 Comment

If you have never built a successful business, you might think the dream of building a profitable company is something that you won’t ever be able to achieve. If you’ve tried to start a business that didn’t work out, you might think you just don’t have what it takes to build a profitable business. You […]

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The Biggest Mistake I Made When Writing My Book

Posted on September 10, 2014 by matt in 40 Rules Book Project, Blog, Email Notifications, Entrepreneurship 2 Comments

When I launch a new product for any of my company’s brands, I’ll develop a product offering, identify the pricing, create a landing page and write a series of marketing emails to promote the product. The end goal of product launches is to convert email subscribers into customers and to create revenue. When it came […]

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