One of the foundational principles that I use in my business is that you should always be testing. You should continually try out different ways of doing things to see if you get better results. Consider every step of the process that your potential customers need to take before they actually become customers. If you […]
View Post
A couple of weeks back, I had the opportunity to travel to Las Vegas for an event called Rhodium Weekend. I wasn’t entirely sure what to expect going into the event, but there were a lot of people that I knew online attending the event that I was looking forward to meeting in person, like […]
View Post
Whenever someone asks me what I do for a living, I have a hard time explaining that I publish an investment newsletter, operate a press release writing and distribution business, offer a service to help animal shelters to raise money and build educational training products for golfers. The various businesses that I’m involved in have […]
View Post
When I was eleven years old, I spent a lot of time playing Sim City 2000 and its sister games, such as SimTower, SimCopter and SimEarth. I even made a website called “SimWeb” hosted on GeoCities that had cheat codes, saved games and demo downloads for my favorite games. One day, I had the idea […]
View Post
During the last few years, I’ve built up a wide network of loose business connections in Sioux Falls and around the world by attending events, buying people lunch, simply being engaged in business and being an active member in the community. Because I’m a person that’s more “out there” than most, there’s not a week […]
View Post
I really only do a handful of things outside of building my business and spending time with my family. I don’t have a lot of crazy hobbies or extra-curricular activities. Of the few hobbies that I do have, I put a lot of energy and effort into them. One of those hobbies is reading. I […]
View Post
When most people release a book with a traditional publisher, they will make a series of appearances at local bookstores as part of their marketing strategy–commonly known as a book tour. Since my book was being published exclusively through Amazon, it only made sense to do a virtual book tour. Instead of reaching potential readers in persona few hundred people […]
View Post
When people ask about the various businesses that I run, one of the most common follow-up questions that I receive is “What’s next for you? What’s the next business that you’re going to start?” As someone that runs a few different profitable online businesses, it would be natural to think that I have a list […]
View Post
If you have never built a successful business, you might think the dream of building a profitable company is something that you won’t ever be able to achieve. If you’ve tried to start a business that didn’t work out, you might think you just don’t have what it takes to build a profitable business. You […]
View Post
When I launch a new product for any of my company’s brands, I’ll develop a product offering, identify the pricing, create a landing page and write a series of marketing emails to promote the product. The end goal of product launches is to convert email subscribers into customers and to create revenue. When it came […]
View Post