Matt Paulson

Entrepreneur, Author, Private Equity Investor
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Home» Blog (Page 4)

My Quarterly Update: Q4 2019

Posted on December 24, 2019 by matt in Blog, Email Notifications 1 Comment

It’s Christmas Eve as I publish this. MarketBeat’s work has largely wrapped up for the year. Our startup community events are on pause until mid-January. The never-ending buzz of social media has slowed to a crawl and my email inbox is surprisingly empty. Our kids are eagerly awaiting their Christmas presents and Micah is excited […]

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Morning Marketing Party #2 Announced

Posted on December 19, 2019 by matt in Blog, Sioux Falls Startup Community No Comments

Startup Sioux Falls and Zeal Center for Entrepreneurship first hosted a Morning Marketing Party on October 4th. It was a great success with over 55 people in attendance, and we have decided to do it again! Please join us at Zeal Center for Entrepreneurship on Friday, February 14th at 8:30 AM. This is an opportunity […]

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Why “Skip the Latte” is Terrible Financial Advice

Posted on December 17, 2019 by matt in Blog, Email Notifications, The Ten-Year Turnaround No Comments

(Watch this Video on YouTube) Financial author David Bach is famous for teaching a concept called “The Latte Factor,” which is the idea that recurring small purchases like coffee, cigarettes and ordering pizza add up to a ridiculous amount of money over the course of a lifetime. For example, if you were to buy a […]

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How MarketBeat is Preparing for the Next Recession and How You Can Prepare Your Business Too

Posted on December 10, 2019 by matt in Blog, Email Notifications, Online Business No Comments

(Watch this Video on YouTube) 2008 was a very bad year for many industries. The financial media space, which MarketBeat operates in, was perhaps the worst hit. Investors took money out of the stock market in droves as the S&P 500 lost 50% of its value during the 18-month bear market that lasted between October […]

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What to Do When Your Email Campaigns Are Hitting the Spam Folder

Posted on December 3, 2019 by matt in Blog, Email Marketing Book Project, Email Notifications No Comments

By the end of 2019, MarketBeat will have sent over 1.5 billion emails since I launched the business in 2011. We’re currently sending out more than 60 million emails per month to our 1.25 million subscribers. Our ability to send large amounts of email to our customers has scaled nicely over the years, but it […]

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Seven Volunteer Opportunities to Help Lead Sioux Falls’ Startup Ecosystem

Posted on November 26, 2019 by matt in Blog, Email Notifications, Sioux Falls Startup Community No Comments
Sioux Falls Startup community at the September Startup Social

In the last couple of weeks, our startup community has welcomed a fresh set of eyes that has provided a very helpful outside perspective on the strengths, weaknesses and opportunities that our startup ecosystem has. Zeal has brought on Kate Flemming, who was most recently the director of the Center for Entrepreneurship at Millikin University, […]

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How to Get Email Sign Ups by Hosting In-Person Events

Posted on November 19, 2019 by matt in Blog, Email Marketing Book Project, Email Notifications, Online Business No Comments

Looking for a creative way to grow your email list for your business or non-profit? This video shows a creative hack that lets you use Facebook and EventBrite to build your mailing list. (Watch this Video on YouTube)

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Mini-Mastermind Event

Posted on November 11, 2019 by matt in Blog, Sioux Falls Startup Community 2 Comments

Startup Sioux Falls and and Zeal Center for Entrepreneurship will be hosting a mini-mastermind event on November 27th at 9:00 AM at Zeal, 2329 N Career Avenue. This is getting to become somewhat of an annual tradition the day before Thanksgiving. Since 1 Million Cups usually takes that day off, we have this opportunity to […]

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How We Do Hiring at MarketBeat

Posted on November 5, 2019 by matt in Blog, Online Business, Sioux Falls Startup Community No Comments

(Watch this Video on YouTube) The topic of hiring has come up a lot recently in the Startup Sioux Falls community and this shouldn’t be a surprise to anyone given our city’s historically-low unemployment rate. Chelsea Giedd, a local boutique owner in Sioux Falls, recently published a series of podcast episodes about hiring and that […]

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Introducing Failure Fest

Posted on November 4, 2019 by matt in Blog, Sioux Falls Startup Community No Comments

I’m pleased to announce another new event being put on by Startup Sioux Falls and Zeal Center for Entrepreneurship: Failure Fest. Most small businesses and startups fail, and that’s okay. Failure Fest is a unique event that celebrates the entrepreneurial spirit and recognizes that trying and failing to do something important is better than never […]

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