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Email Marketing Demystified Now Available

My new book, Email Marketing Demystified, is now available on Amazon. The e-book edition of the book will be available for free through Amazon from September 30th, 2015 to October 4th, 2015. Paperback and audiobook editions are also available. Get Your Copy of Email Marketing Demystified Here After I published my first book, 40 Rules …

How to Generate Sales by Sending Cold Emails

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The majority of this book has focused on using email as a means of building an engaged audience and generating revenue by selling or recommending products to that audience. While growing a community …

How to Keep Your Email Legal and Stay Compliant with CAN-SPAM and CASL

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  While email marketing and other aspects of Internet business can sometimes feel like you are operating in the Wild West, email marketing is actually regulated in the United States, Canada and in some …

Email Deliverability: How to Make Sure Your Messages Get in Your Subscribers’ Inboxes

delivering mail, a picture of email deliverability

When you send a letter through the U.S. mail with a stamp and a delivery address, you can be fairly certain that your letter is going to arrive safely in a few days. This isn’t always the case with email. While you shouldn’t run into many email deliverability issues if you are following best practices …

How to Earn Money from Email Opt-Ins through Co-registration Advertising

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In the list building chapter of this book, we discussed co-registration advertising from the perspective of an advertiser. As a mailing list owner that collects organic opt-ins from your website, you can also …

How to Make Money by Renting Out Your Mailing List

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit myemailmarketingbook.com.  If you have grown your mailing list to more than 25,000 subscribers, advertisers may be interested in paying you to send an email to your mailing list on their behalf on a cost-per-thousand …

How to Earn Money with Your Email List through Affiliate Marketing

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  There are thousands of companies that will pay you commissions for any sales that you generate on their behalf, an arrangement known in the online business world as affiliate marketing. Promoting other companies’ …

How to Sell Your Products and Services through Email Marketing

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Most companies use their mailing lists to market their own products and services. If someone comes to your website and completes an opt-in form, they have already  expressed interest in your content and …

How to Write Email Marketing Copy that Converts

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  You have undoubtedly written thousands of emails in your life. You probably regularly send email to and receive email from friends, family, coworkers and even complete strangers on a regular basis for any …

Email Marketing Automation and List Segmentation: The Basics

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  If your company or organization sells a number of different products or has customers with multiple divergent interest areas, you might consider using marketing automation techniques so that customers only receive email content …

Broadcast Emails: What, Why and How Often

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In addition to your auto-responder series, you will want to regularly send messages to your entire email list. These messages are known as broadcast emails because you are effectively broadcasting a single message …

How to Write the Perfect Welcome Email

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The first email that every new subscriber will receive from your mailing list is referred to as your welcome email. Sending a well-written welcome email to each of your subscribers is the first …

How to Create an Auto-Responder Series that Actually Works

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Creating an Auto-Responder Series An auto-responder series is a series of pre-written emails that every new subscriber receives in sequential order after signing up for your mailing list. A new subscriber might receive …

How to Select an Email Service Provider

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The first step in building your email marketing empire is to put the technical infrastructure in place in order to handle the type and volume of email you will send. If you were …

14 Ways to Build Your Email List Independently of Your Website

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Growing your mailing list through your website will allow you to steadily collect opt-ins and grow your list over time. If you want to accelerate your list building efforts, you can make use of …

List Building: Split-Testing Your Opt-in Form and Creating Your Thank You Page

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The key to getting great opt-in rates is regularly running tests to determine if making changes to your opt-in forms will increase the percentage of people that complete your opt-in forms. In order …

List Building: When Your Website Doesn’t Get Much Traffic

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  How many opt-ins can I expect? Asking how many opt-ins you should expect to receive on your website is one of the most common questions asked by new email marketers. The volume of …

List Building: Selecting an Opt-in Form Plugin

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In order to design and place opt-in forms on your website, you will most likely need to make use of an opt-in form plugin or a cloud-based opt-in form service. As email marketing …

List Building: Understanding Types of Opt-In Forms

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  Opt-in forms come in many different shapes and sizes and can be put on many different places in your website’s layout. Some opt-in forms are large, hard-to-miss and somewhat intrusive. Others are smaller …

List Building: Writing the Killer Copy for Your Opt-in Forms

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  After you have created your lead magnet, you will need to identify what kind of messaging you are going to use to get your potential subscribers to sign-up for your mailing list. The …

List Building: Creating the Perfect Lead Magnet

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  You should offer your subscribers something of value in exchange for signing up for your email list, such as a discount coupon, a free report or a resource list. In the world of …

Some Hard Truths About My Business (What I Learned at Microconf 2015)

I had the opportunity to attend Microconf, a conference for self-funded entrepreneurs that run technology businesses, earlier this week. One of the challenges that they gave attendees was to identify three actionable takeaways that you can implement in your business in the next few months. While many attendees came away with tactical strategies they can …

AdSense Optimization: How to Maximize Your Earnings from Google AdSense

One of my company’s largest revenue streams is running contextual ads from Google AdSense. Our network of financial news websites garners approximately 3 million page views per month and we’ve found that AdSense is an extremely effective way to monetize our audience. Recently, I was searching for a good article about AdSense optimization tips and …

How to Add Rocketfuel to Your Product Launch with a Podcast Tour

When most people release a book with a traditional publisher, they will make a series of appearances at local bookstores as part of their marketing strategy–commonly known as a book tour. Since my book was being published exclusively through Amazon, it only made sense to do a virtual book tour. Instead of reaching potential readers in persona few hundred people …

My Next Project: US Golf TV

A while back, my wife Karine received an email from one of her former co-workers at Terry Redlin Elementary. The co-worker’s husband, Todd Kolb, was building an Internet business and wondered if I would be willing to meet with him to see if I had any suggestions to help grow his company. At first I …

How to Price Your Product

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

40 Rules for Internet Business Success: Launch Details, Pricing and Bonuses

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. My new book, 40 Rules for Internet Business Success, will be available two weeks from today. I’ve received a ton of positive feedback about the book from people that …

Build Exactly One Business at a Time

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

How to Identify a Great Domain Name

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

Busyness isn’t Productivity

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

What Makes Your Business So Special?

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

Don’t Break The Supermarket Rule

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

Why Relationships Trump Knowledge

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

Please Don’t Pitch Me on Your MLM

A couple of weeks ago, I started a new LinkedIn group for entrepreneurs in the Sioux Falls area. There was an individual that I was connected to on LinkedIn, but had never met in real-life, that had joined the group. This person called me out-of-the blue one morning and asked if I was open to …

Why Are You Building a Business?

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

Excuses are the Fuel of Failure

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

I’m Writing a Book

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. A couple of months ago, I attended a new event for entrepreneurs in Sioux Falls called 1 Million Cups, in which an entrepreneur shares their story for six minutes …

Online Business for Sale: WP Mechanic

I started a relatively-small side business last fall called WP Mechanic that has had some good initial traction. The business offers performance optimization services to individuals with WordPress websites and I think it has some good potential for growth. Unfortunately, I’m no longer the right person to grow this business, so I’m offering it up …

How to Level Up in Online Business

If you were to do a search for the keyword “make money online”, you would get back thousands of websites that would teach you to build start-from-nothing businesses, such as long-tail AdSense websites, strategies to generate revenue with affiliate marketing and blueprints to make money with Facebook or Twitter. Many people in online business get …

Eight Strategies for Email Marketing Success

My company, American Consumer News, LLC, sends out about two million emails per month. The vast majority of these are the daily edition of our investment newsletter, ARN Daily. We do send out our fair share of marketing messages too, so I’ve had a lot of opportunities to do try things out to see what generally …

Don’t Build an Ecosystem-Based Business

In the last five years, there has been a major trend to build businesses on top of the platforms offered by major web companies, such as eBay, Facebook, Twitter, Apple (iTunes) and Google (YouTube, Search). Eight years ago, the big thing was to build an eBay business. Four years ago, the big thing to do …

How to Implement the SendGrid Newsletter API in ASP.NET and C#

A while back, SendGrid announced its newsletter functionality that provides functionality for managing and emailing distribution lists. If you’re a developer that makes use of SendGrid, you’re probably managing your list internally in a SQL database and have no need for SendGrid’s newsletter functionality, but there are two distinct advantages to using the Newsletter API.The …

How to Prevent WordPress Comment Spam

If you run a blog that’s powered by WordPress, inevitably your website will be hit by a deluge of comment spam. More often than not, it comes from automated software tools designed to build links back to the spammer’s website for search engine optimization (SEO) purposes. If you leave your WordPress blog unprotected, your posts …

How to Select a Website Designer

If you’re looking to have a contractor or agency build your organization a website, you have more choices than you can possibly consider. There are local design and development agencies, freelance web designers and developers, international developers that can be hired through ODesk and similar services and do-it-yourself services such as Square Space. I estimate …

“So…What exactly do you do?”

I announced earlier this month that I plan on quitting my day job as of November 7th, so that I can focus on my business, my seminary degree and my newborn son, Micah. Since then, I’ve gotten a lot of “What exactly do you do?” questions. This post was written to answer that question. My …

Introducing RatingsDB

My company, American Consumer News, LLC, will be launching a new stock research product tomorrow morning. The product, RatingsDB, allows retail investors to get access to Analyst Ratings Network’s entire database of more than 100,000 stock ratings. RatingsDB rests upon a custom-built search engine that tracks more than 200 stock ratings each day. Watch the …

How to Select a High Quality Web Host

I was running a cross promotional campaign for my company’s daily email newsletter, ARN Daily, this morning. Almost immediately after the campaign email was sent out, DreamHost’s data center had an outage, rendering the campaign almost useless. This is the latest of many issues that I’ve had with DreamHost, unfortunately. I have a couple of …

Tips for Running a Successful Paid Newsletter

Several months back, I wrote about my paid email newsletter called ARN Daily in a post called “How I Developed a Paid Email Newsletter to Diversify My Business’s Income.” Since that post last spring, the number of subscribers to both the free and paid newsletters has easily tripled. This business unit now brings my company …

How to Avoid Scams When Shopping for Websites on Flippa

Browsing for online business opportunities on Flippa is like prospecting for gold. Most of the time, you’re not going to find anything that looks remotely like gold. On a rare occasion, you’ll find something that looks like gold, but later you found out it’s fool’s gold. On an extremely rare occasion, you can find a …

My Productivity Secret

In the last couple of years, there’s been a renewed interest in time management, productivity improvement and task management tools. A lot of us are getting far more email than we can handle in any given day and find ourselves faced with an increasingly long and never ending list of tasks to complete. Some people …

My New Niche Site: P2PLendingNews.com

I’ve recently started a new website around the niche of peer-to-peer lending, P2PLendingNews.com. The site itself isn’t entirely new, but it’s new to me. It was originally setup in April 2007 by its previous owner during the initial period of excitement around peer to peer lending before the SEC came down on Prosper and Lending …

Three Podcasts Every Solo-Entrepreneur Needs to Listen To

Starting a business can be a very lonely affair. This is especially the case if you’re a single founder and aren’t working with a team to develop your product or service. When I got into business in 2006, there wasn’t much of an online community for solo-entrepreneurs and lifestyle business owners. During the last half-decade, …

How to Ensure You Will Actually Get Paid as a Freelancer

As unemployment rates remain elevated in most developed countries, people with specific marketable skill sets, such as website development, graphic design and copy writing, have been applying those talents in the marketplace in the form of freelance work to supplement their income streams. As a person that has done a lot of freelancing work in …