There are more than 500 non-profits that have 501c3 status in the Sioux Falls metro. The IRS requires each 501c3 to have a governing board of at least three members to maintain their tax-exempt status. Some non-profit boards exist in name only and others are high-profile, high-effort volunteer roles that require a significant commitment but […]
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(Watch this Video on YouTube) A couple of weeks ago, I was invited to attend a Christmas party that entrepreneur Kevin Tupy held for his real estate and business development firm, Cresten Capital Holdings. It was held at the new Tavern 180 restaurant and the food was top-notch (try the Chicken Parmesan, you won’t regret […]
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It’s Christmas Eve as I publish this. MarketBeat’s work has largely wrapped up for the year. Our startup community events are on pause until mid-January. The never-ending buzz of social media has slowed to a crawl and my email inbox is surprisingly empty. Our kids are eagerly awaiting their Christmas presents and Micah is excited […]
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(Watch this Video on YouTube) Financial author David Bach is famous for teaching a concept called “The Latte Factor,” which is the idea that recurring small purchases like coffee, cigarettes and ordering pizza add up to a ridiculous amount of money over the course of a lifetime. For example, if you were to buy a […]
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(Watch this Video on YouTube) 2008 was a very bad year for many industries. The financial media space, which MarketBeat operates in, was perhaps the worst hit. Investors took money out of the stock market in droves as the S&P 500 lost 50% of its value during the 18-month bear market that lasted between October […]
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By the end of 2019, MarketBeat will have sent over 1.5 billion emails since I launched the business in 2011. We’re currently sending out more than 60 million emails per month to our 1.25 million subscribers. Our ability to send large amounts of email to our customers has scaled nicely over the years, but it […]
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In the last couple of weeks, our startup community has welcomed a fresh set of eyes that has provided a very helpful outside perspective on the strengths, weaknesses and opportunities that our startup ecosystem has. Zeal has brought on Kate Flemming, who was most recently the director of the Center for Entrepreneurship at Millikin University, […]
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Looking for a creative way to grow your email list for your business or non-profit? This video shows a creative hack that lets you use Facebook and EventBrite to build your mailing list. (Watch this Video on YouTube)
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When it comes to email marketing, having a bigger list is not always better. It’s not the marketer with the biggest email list that wins, it’s the marketer that has the most engaged audience that wins. Email service providers are looking at engagement statistics (open rates, clickthrough rates, subscriber replies, spam reports) more than ever […]
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This simple and underutilized email marketing tactic generated 40% additional clicks on our most recent email campaign at MarketBeat. (Watch this Video on YouTube)
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