Have you tried and failed to get your business covered by the local newspaper, television stations or local radio stations? It’s not hard to get featured in the local press, but there are three rules you must follow to get your business media coverage. (Watch this Video on YouTube) Here’s some of the media coverage […]
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Today, I am pleased to announce the creation of Startup Sioux Falls. Startup Sioux Falls is a digital hub that connects entrepreneurs to the startup ecosystem and startup community in the Sioux Falls metro area. You can think of Startup Sioux Falls as one-stop shop to learn about resources available to entrepreneurs and small business owners, to […]
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The second edition of my best-selling email marketing book, Email Marketing Demystified, is now available on Amazon. It is currently available in paperback and Kindle formats and will be available as an audiobook soon. —– Last fall, I was teaching a class on email marketing at the Zeal Center for Entrepreneurship in my hometown of […]
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I can’t count the number of times that I have explained to people what service MarketBeat provides to stock investors. I’ve tried communicating our business model in several different ways, such as saying it’s a financial news service or a stock portfolio monitoring tool. I’m still not sure people really fully understand what our business […]
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Building a business is an inherently risky proposition, so much so that 70% of companies fail within the first ten years of operations. How do you build a business that stands the test of time? Here are four key ideas that will help your business make it to ten years or more. (Watch this Video […]
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For several years, I posted a list of books I read every year, but fell out of the habit of doing that after 2015. I continue to read about 25 non-fiction books each year, because I truly believe in the classic quote from Charley Tremendous Jones: “You will be the same person in five years […]
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BREAKING: The second edition of Email Marketing Demystified is coming out on March 25th! Last fall, I was teaching a class on email marketing at the Zeal Center for Entrepreneurship in my hometown of Sioux Falls, South Dakota. During the question and answer section of my talk, a friend noted that Email Marketing Demystified was […]
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If you’re building a business, you have to stay on top of your personal finances because your business’s finances and your personal finances will intertwine whether you realize it or not. In this video, I discuss six different financial metrics that you should track on relating to your personal finances. (Watch this Video on YouTube) […]
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(Watch this Video on YouTube) Prefer to read instead of watch? Here’s a rough script I used for this video. Whenever you’re going into business, your goal at the end of the day is to be able to take money home from your business so that you have an income to provide for your family, […]
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Given the sheer number of online scams, consumers will be naturally skeptical when they visit your website for the first time. In this video, I show nine different ways that you can foster trust with the people visiting your website, making them more likely to trust your brand and purchase from your company. (Watch this […]
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